乔丹体育自2000年成立以来,主要从事运动鞋、运动服装和运动配件的设计、研发、生产与营销。本着“消费者导向、诚信、创新、协作、共享”的核心价值观,现已发展成为中国体育用品行业的领先企业。

 

乔丹体育拥有品牌专卖店近6000家,覆盖全国31个省、市、自治区。旗下拥有乔丹、乔丹儿童、茵宝等众多知名品牌,产品涵盖篮球、跑步、综训、户外、生活、乔丹质燥等多个系列。拥有数千万稳定的消费群体,具有广泛的社会知名度、强有力的市场竞争力和品牌影响力。



QIAODAN SPORTS was founded in 2000 and is mainly engaged in the design, development, manufacturing, marketing and sales of athletic footwear, apparel and accessories. Acting upon the core values of “consumer-orientation, integrity, innovation, collaboration and sharing”, QIAODAN SPORTS has grown to be a leading company in China’s sportswear and gear industry.

 

QIAODAN SPORTS products are sold through about 6,000 retail accounts in China, covering 31 provinces, cities and autonomous regions. The company is operating multiple well-known brands including QIAODAN, , QIAODAN KIDS and UMBRO. Product pipeline covers many categories which are basketball, running, training, outdoor, new lifestyle and qiaodan zhizao. Nowadays, QIAODAN SPORTS attracts millions of loyal consumers and continually strengthens its brand reputation, competitiveness and impact in worldwide every year.



使命

以卓越的运动体验为消费者提供 更加健康的生活方式

愿景

成为广受认同的体育用品集团

价值观

消费者导向、诚信、创新、协作、共享

企业理念

取之社会 、用之社会

品牌口号

跨越·新生